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Music Choice Selects Atrinsic for New Interactive Feature
Company:
CLAREMONT, Calif., Oct 13, 2008 - Mobile entertainment and digital advertising company Atrinsic announced that consumer interactivity has been brought to Music Choice, a multi-platform video and music network.
Leveraging Atrinsic's digital media delivery capabilities, ShowOff, the new interactive programming blocks on Music Choice, allow the network's viewers tuning in to its Hit List, Alternative, Today's Country, Musica Urbana, and Hip-Hop and R&B music channels on Monday thru Friday between the hours of 3pm and 10pm (EST) to 'Be On TV' by sending photo and text shout outs via their mobile phone, e-mail, AOL Instant Messenger, and a designated ShowOff web page, the company said.
"Our partnership with Music Choice takes the whole phenomenon of entertainment media convergence one more step," said Burton Katz, chief executive officer, Atrinsic, "Our robust digital media platform and our fully integrated Internet-mobile technology provide Music Choice's ShowOff audience with the tools to interact with other viewers. The ultimate winner in this scenario is the consumer, who can now enjoy a wider range of entertainment features on Music Choice."
"With the launch of ShowOff, Music Choice is able to offer its nationwide audience the unique opportunity to interact with their favorite music channels on television," says Christina Tancredi, Executive Vice President of Music Choice. "Atrinsic's advancements in digital media delivery via mobile devices have been invaluable to Music Choice as we now offer our viewers a chance to 'Be On TV!'"
