Redlasso has decided to not pull content from their website in response to a recent cease and desist letter. In a letter to the legal councils of five broadcasters, RedLasso has indicated it will continue to make it's content available to bloggers using it's platform. They are doing this while they continue to find a way to secure proper permissions from the broadcasters.

"Our basic goal is to develop a win-win relationship with the networks," said Al McGowan, Redlasso's chief operating officer. "However, we are gratified by the blogging community's overwhelming acceptance of our platform and the tools it provides. In fact, in April alone, we had 24 million unique visits and 10 million video plays. We think this acceptance of Redlasso is great news for content providers because, before Redlasso, their content was spread all across the Internet with absolutely no means by which to monetize this content usage. In response, we have developed a simple and elegant solution by which this content can be monetized, giving the networks a valuable income stream from material that was already being used for free."

In addition, Redlasso has brought on former Westinghouse Corporation and CBS chief executive Michael Jordan as an advisor. "I have joined forces with Redlasso because I have the greatest belief in the solution offered by the company and its long term viability," said Michael Jordan. "Redlasso is converting a marketplace challenge into an opportunity for content providers, advertisers and the online community, creating a new value for traditional perishable content."